Although she’s been with us for a few months now, I’d like to extend an official welcome to Sara Belkowitz, Nest Realty’s Brand and Engagement Manager.
This is a unique position for a real estate brokerage. And we think that we’ve found someone pretty special to help us enhance our brand and continue to ensure that our clients have an exceptional experience working with Nest Realty.
We came up with the idea for this position about a year ago. After approximately 142 different job description ideas, we settled on one in early 2012. We put this video together to try to explain the position and attract the right person.
Sara recently re-located back to Charlottesville from Portland, Oregon where she worked as Director of a public relations and communications firm.
Sara’s job will be part brand manager (Nest’s Roger Goodell…hat tip to Rob Hahn for that analogy), part marketing manager, part content curator, part client experience manager, and part whatever it takes to help our agents become more successful and our clients happier. She’ll be based in our Charlottesville office, but will be spending plenty of time in our Blacksburg office also.
Over the last few months, Sara has been helping us work through several internal projects for our agents and also a few projects that we’ll be rolling out to the public very soon. A few examples:
- Sara has been integral in crafting our brand promise and our web site for Nest Property Management. We just launched our Charlottesville property management web site a few days ago and we’re pretty excited to show you what we’ve come up with.
- We’re also working to optimize the Nest Realty web site for mobile. Over the last 18 months, our mobile traffic to www.NestRealty.com has tripled. So, we figured it was time to create a better mobile experience for our clients and customers. We’re still a few weeks away from this launch, but stay tuned for more info on this.
Those are just a few examples. We’ve got projects lined up out the door and around the corner – some pretty cool ideas that we’re super excited to implement in the coming months. It’s exciting to show up to work each and every day with the team that we have and the ideas that we’re working on.
All of these projects, ideas, and visions are working towards one of two goals:
1. Creating an exceptional customer experience for each and every one of our clients
2. Creating an exceptional brokerage environment for our team of agents so that they can provide a great experience for their clients and, ultimately, become more successful.
We knew that we needed to bring in the right person to take us to the next level.
I think I speak for the entire team in saying that we’re excited to have Sara onboard at Nest!