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List Your Home With Nest Realty

Our approach to selling your home is simple, yet effective. We focus intently on three key components: Marketing, Condition, and Price. By concentrating on these vital elements, we’re able to position your home favorably against the competition and then execute a strategic plan with the goal of selling your home quickly and for the highest possible price.

CONTACT US ABOUT LISTING YOUR HOME
info@nestrealty.com
434-566-0121

Marketing Approach

The key to any successful marketing strategy is to create maximum exposure - both to potential buyers as well as their agents. Our marketing program is based on a combination of high- and low-tech strategies that have proven successful through the years. The Web lives at the core of our marketing plan. Why? Over 87% of homebuyers begin their search online and 98% use the Web at some point to search for a home. But is the internet the only way? Absolutely not. We also integrate offline strategies, such as good old fashioned networking and a clean, fresh approach to marketing.

The bottom line: List your home with us, & we'll make sure buyers find your home.

Online Marketing


As one of the nation's most progressive real estate web sites, NestRealty.com features in-depth neighborhood searches, school information, and hours of video... and that's just the beginning.

You'll be hard pressed to find a better resource for local real estate information.

Listing Syndication

The Nest listing syndication service enables us to broadcast your property information to over 50 of the most well-known real estate web sites in the world.

Newsletters

We integrate market data, new listing property spotlights, and hyper-local information in our monthly From Our Nest e-marketing newsletter that reaches thousands of subscribers.

Signage

We've turned the boring For Sale sign into an energetic, custom billboard for your home. Nest For Sale signs include beautiful interior and exterior photographs, details of your home, and a specific URL leading buyers to more information.

Don't you think buyers care more about seeing your beautiful kitchen than your agent's mugshot? We do.

Direct Mail

We have access to the industry's most advanced marketing tools that enable us to target neighborhoods, specific demographic buyer profiles, and certain real estate brokers.

Full Color Brochures

Nest agents work directly with our graphic designer to create a full color brochure with beautiful photographs and detailed descriptions of your home. This brochure will be available in your home and also can be downloaded online.

Open Houses


While the Web and online video has definitely decreased open house traffic in the last 5 years, there are still buyers who hop in their cars on the weekends to go house hunting. We will work with you to develop an appropriate Open House schedule for your home. In addition, Nest agents actively participate in 'Broker Open House' tours, which enable us to showcase your home to other real estate professionals. We utilize the web, new media, and print media to increase open house traffic.

Advertising


Some marketers say print advertising is dead. While we don't believe it should be the centerpiece of a successful marketing plan, therešs still a place for it in our comprehensive strategy.

Nest's high quality, targeted print advertisements play a vital role in our overall marketing strategy.

PREPARING YOUR HOME FOR SHOW & SELL

HOW YOUR NEST AGENT HELPS You get - and keep - your home in tip-top condition.

Buyers are educated, savvy, and experienced by the time they eventually find 'the one.' The average homebuyer searches for 10 weeks and views countless homes throughout their home search...and that doesn't even include the hundreds of homes they preview online. Because of that, it's vital that your home be in tip top condition during the entire listing process. We spend days looking at homes and we understand what it takes to get your home ready to sell. Your Nest agent will work with you to assess your home's current condition and will offer guidance as to exactly what you need to do to increase your home's desirability to the widest group of buyers.

A CHECKLIST OF OUR TOP HOME SELLING TIPS


GET RID OF CLUTTER

  • Remove half of your books from your bookcases
  • Pack up those knickknacks
  • Take off everything you don't use every day from the counters
  • Place any "must-have" items in a box that you store in a closet

TOUCH IT UP

  • Freshen up a room with a new coat of paint
  • Patch any holes and repair damage to walls
  • Re-caulk or repair any damaged trim or woodwork
  • Paint the front door with a fresh coat

LET THERE BE LIGHT

  • Wash your windows inside and out
  • Add floor and table lamps to lighten dark rooms
  • Replace any burned out light bulbs
  • Remove screens if you don't use them

ORGANIZE

  • Remove off-season clothes from your bedroom closets & align hanging clothes
  • Re-organize kitchen cabinets and line up plates and glassware
  • Remove everything from closet floors and put away any non-essentials
  • Fold and organize towels and linens

MAkE IT SPARKLE

  • Clean out cobwebs and all air vents/returns
  • Polish your chrome faucets and mirrors
  • Hire a professional to do a deep clean of your home
  • Replace worn rugs and hang up fresh towels

DE-PERSONALIZE

  • Remove magnets and photos from the refrigerator
  • Use personal photos and family heirlooms in moderation
  • Remove exotic artwork or wall hangings
  • Remove personal items from your bathroom countertops

THE FIDO FACTOR

  • Hide litter boxes and pet toys
  • Steam clean carpets to remove pet odors
  • Repair any pet damage to your home
  • Remove animals for each showing

MAXIMIZE CURB APPEAL

  • Pressure wash your front walkway and re-paint your front porch
  • keep your lawn green and free of weeds
  • Put down a fresh load of mulch
  • Freshen up your entry by adding a new welcome mat and some potted plants

FIX IT NOW

  • Fix doors that don't close properly
  • Replace cracked floor tiles
  • Replace broken or cracked windowpanes
  • Repair any minor plumbing or electrical issues

GO WITH THE FLOW

  • Re-arrange furniture to demonstrate a room's functionality
  • Place furniture in a way that dictates logical traffic flow
  • Remove oversized or unused furniture to make rooms feel bigger
  • Store unnecessary furniture, lamps, and bookshelves

Pricing Your Home:

Recommending a Price in Line With Market Conditions

One of your agent's most important jobs is to recommend a listing price that is in line with the current market conditions. Price your home too high and you could keep buyers from even looking at your home. Price your home too low and you're leaving money on the table. It's a complicated process with countless variables. So what does your Nest agent bring to the table? A lot. We know trends, inventory levels, and market stats. But that's just the start of it.

How Your Nest Agent Helps Price Your Home Right

We know trends

As full-timers, we're out and about - listing homes, showing homes, and selling homes every week. You can be sure that your agent is on top of the local market conditions and will bring relevant experience and knowledge to the table.

We know data

Our Nest Report Blog features timely market updates and statistics, as well as hyper-local news and information. The Quarterly and Annual Nest Reports offer the most in-depth look at local real estate sales, trends, and statistics.

More information on the pricing and negotiation process

How We Prepare Your Home's "Nestimate" How We Negotiate On Your Behalf

So what does your Nest agent
bring to the table?

A lot. We know trends, inventory levels, and market stats. But that's just the start of it. As full-timers, we're out and about - listing homes, showing homes, and selling homes every week. You can be sure that your agent is on top of the local market conditions and will bring relevant experience and knowledge to the table.